
We Believe That:
Humans can make cats look cute, responsibly. There is no need to compromise comfort for your pet, and sustainability for the environment.


Meet our lead designer, Ethrisha Liaw
Graduating with honours from Lasalle College of the Arts in 2017, she’s since been awarded the Future Leadership Scholarship in fashion design and textiles.
Trish, as we call her, is a multi-disciplinary designer and creative, with work published in The Straits Times, TODAY Singapore, Elle Magazine and Singapore International Foundation Magazine. She has collaborated on special projects with Swarovski, Converse, Munich art collective Chicks on Speed, Hotel Soloha and Tipsy Collective.
Today, she lends her talents to our range of innovative cat wear products.
Say hello to the rest of the team
We’re really just a bunch of cat-crazy folks, with a vision to develop the internet’s favourite cat wearables.
Sid’s our founder – he’s ironically wildly allergic to cats. Michelle’s our resident meownager, she keeps things purring along. Jan’s a longtime hooman to Zimba, and works to market the products with cat memes (dream job much?).
